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There are two fundamental types
of site promotion: online
and offline
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promotion is an ongoing process of designing web pages to be "spider friendly"
to the major search engines, then submitting and resubmitting the
site on a regular basis to achieve and maintain high rankings. It
is indeed a very inexact science. There is a lot of myth and misinformation
about how search engines work and how rankings are achieved. |
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Each web page we build is designed
both to be indexed by and to rank highly in all of the major search engines,
such as Alta Vista and Google. Our staff meticulously studies
the latest techniques for search engine optimization, which must
be done because the major engines and directories are constantly changing
their criteria for ranking sites. Sites we manage are manually
resubmitted on a regular basis to help maximize the rankings on the most
relevant keyword search terms. This process is painstaking and time-consuming,
but must be done in order to compete for the visitor's continued attention.
But search engines and directories
such as Yahoo are not the only way to generate traffic to a web site.
Experience has shown us that exchanging links with related sites will produce
numerous visitors on an ongoing basis. As part of our service,
we solicit link exchanges in topic-relevant directories, and for several
of our clients these links produce several hundred unique visitors per
week. We also take the time to educate our clients on how to
request link exchanges themselves.
Write one letter, push one button,
contact hundreds of targeted customers instantly! We deploy
e-mail management systems for our clients and show them how to use it to
maximum advantage. We use only "double opt-in" lists so that
only those who request your newsletter or advertising will receive it.
Once a domain name, or "dot-com" is registered
and attached to an active web site, it becomes an enormously powerful addition
to every other form of advertising or promotion a company or organization
pursues.
We counsel our clients to add their web address
to everything possible, such as yellow page listings, newspaper ads,
coupon books, business cards, and stationery. Even a one-inch
newspaper display ad takes on incredible marketing power when it contains
a web address leading to multipage full color web display advertising running
every day, around the clock.
| Making your goods, services and information available on the world
wide web is by far the most cost-effective method of promotion you can
use. Internet users in the United States are projected to grow to 149 million
people by 2004. |
If you have an existing site, we can help
you build your traffic and increase your viewers.
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